SEO対策に役立つ！構造化データの『使い方』と『おすすめ事業・サービス』一覧

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "組織名",
  "url": "サイトURL",
  "logo": "組織のロゴ画像のURLパス"
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "サイトURL",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "検索するためのURL(例：https://blog.zaty.jp/archive?zS={search_term})",
    },
    "query-input": "required name=search_term"
  }
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SiteNavigationElement",
  "hasPart": [
    {
      "@type": "WebPage",
      "name": "トップページ",
      "url": "https://example.com"
    },
    {
      "@type": "AboutPage",
      "name": "会社概要",
      "url": "https://example.com/about"
    },
    {
      "@type": "CollectionPage",
      "name": "ブログ一覧",
      "url": "https://example.com/blog"
    },
    {
      "@type": "ContactPage",
      "name": "お問い合わせ",
      "url": "https://example.com/contact"
    }
  ]
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "（例）ホーム",
      "item": "ホームのURL"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "（例）カテゴリー",
      "item": "カテゴリーのURL"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "（例）記事のタイトル",
      "item": "記事のURL"
    }
  ]
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "商品名",
  "description": "商品の説明", // 任意
  "offers": { // 価格を設定する場合
    "@type": "Offer",
    "price": 20000, // 価格を設定
    "priceCurrency": "JPY"
  }
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ビジネス名",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "日本",
    "addressRegion": "東京都",
    "addressLocality": "新宿区",
    "streetAddress": "西新宿２丁目８-１"
  },
  "url": "サイトURL" // WEBサイトのURL （任意）
  "openingHoursSpecification": [ //営業日の設定　（任意）
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [ // 曜日を指定
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    }
  ],
  "telephone": "+81312345678" // 電話番号
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "何の手順か",
  "step": [
    {
      "@type": "HowToStep",
      "name": "1つ目のステップ",
      "text": "1つ目のステップの説明",
      "image": "ステップの説明", // 任意だが推奨されている
      "url": "ステップを説明している箇所のURL" // 任意
    },
    {
      // 同上、2つ目以降のステップ
    }
  ],
  "totalTime": "PT3H2M1S", // 必要時間。任意だが、指定する場合は
                           // ISO8601形式にする必要がある
                           // この例では3時間2分1秒
  "supply": [ //任意
    {
      "@type": "HowToSupply",
      "name": "このHowToで必要な材料など"
    }
  ]
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "記事のタイトル",
  "author": [
    {
      "@type": "Person", // "Organization"でも可
      "name": "著者"
    }
  ],
  "datePublished": "20230707", // 公開日
  "dateModified": "20230709" // 記事更新日
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "イベント名",
  "startDate": "2024-01-01T17:00+09:00", // イベントが始まる日時"+09:00"は日本のタイムゾーンに合わせた指定子
  "location": {
    "@type": "Place",
    "name": "会場名",
    "address": {
      "@type": "PostalAddress",
      "addressCountry": "日本",
      "addressRegion": "東京都",
      "addressLocality": "新宿区",
     "streetAddress": "西新宿２丁目８-１"
    }
  },
  "description": "イベントの説明", // 任意
  "offers": { // 任意
    "@type": "Offer",
    "url": "イベントを説明したURL",
    "price": "500", // イベント費用
    "priceCurrency": "JPY"
  }
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Course",
  "name": "コースのタイトル",
  "description": "コースの説明",
  "provider": { // 主催組織（任意）
    "@type": "Organization",
    "name": "組織名",
    "sameAs": "組織のURL"
  }
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "質問",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "<p>回答</p>",
      }
    },
    {
      // 2つ目の質問と回答。形式は同上
    }
  ]
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "JobPosting",
  "title": "職務の名称",
  "description": "<p>職務についての説明</p>",
  "datePosted": "2023-06-14", // 求人掲載日
  "hiringOrganization": {
    "@type": "Organization",
    "name": "組織名",
    "sameAs": "組織の公式Webサイト",
    "logo": "組織のロゴのURLパス"
  },
  "jobLocation": { // 職務の住所
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressCountry": "日本",
      "addressRegion": "東京都",
      "addressLocality": "新宿区",
      "streetAddress": "西新宿２丁目８-１"
    }
  },
  "baseSalary": { // 基本給(任意)
    "@type": "MonetaryAmount",
    "currency": "JPY",
    "value": {
      "@type": "QuantitativeValue",
      "value": 1200, // この例では時給1200円
      "unitText": "HOUR"
    }
  }
}
</script>